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What Are The Myths About SEO? Current tips for effective SEO:
1. SEO TIP:
Google has completely ignored the meta keyword tag and has been doing so for years. Don't waste your time writing keyword lists in your content!
2. SEO TIP:
If someone tells you that Googlebot can handle Javascript while crawling, he's definitely wrong! The rendering of javascript takes place much later and can cause major problems with client-side sites. You can find more information about getting Google to work with Javascript at: https://developers.google.com/search/docs/guides/javascript-seo-basics
3. SEO TIP:
Google's "mobile-first" directory means it reviews your site as if you were using a smartphone. If you have a "mobile version" of your site that contains less content than your desktop version, it means that you are less likely to find it in searches. You can find more information about mobile-priority indexing at: https://developers.google.com/search/mobile-sites/mobile-first-indexing
4. SEO TIP:
Never use automatic Geo-IP redirection to redirect users to different location versions of your website. It will confuse search engines, bad user experience and in fact will be illegal under EU law from December 2nd! More information on internationalization: https://support.google.com/webmasters/answer/182192?hl=en
5. SEO TIP:
Although some tools claim they can, no one can tell you the keyword a particular user searched for on Google and reached your site from organic search.
6. SEO TIP:
Adding new content "fresh" is a myth: but it is not universally valid. Some queries deserve freshness, some do not. Do not add new content to be new.
7. SEO TIP:
If you want to leave everyone behind in seasonal times like "the best laptop deals in 2019", keep this at the same URL each year (for example, best-christmas-laptop-deals) and change the year in content. If you want to keep old content, move it to a new URL (e.g. best-christmas-laptop-deals-2020).
8. SEO TIP:
The words (anchor text) you use in in-site linking are very important. Link to internal pages with terms you want to rank for - this might be more important than the content on that page! You can review the result of a recent trial on this subject at the link below https://searchengineland.com/heres-what-happened-when-i-followed-googlebot-for-3-months-308674
9. SEO TIP:
Any different URL is counted as a different page for a search engine. For example: If your site is accessible to both www and non-www versions, Google counts them as separate pages and may penalize them as duplicate content. In cases where the content is the same and can be accessed via different URLs, you should use permanent 301 redirects.
10. SEO TIP:
Even if you are not an e-commerce site or collect information, your entire site should be https, not http. SSL certified sites are good for protecting users' privacy, and as a thank you to that, Google shows a positive ranking signal.
11. SEO TIP:
Contrary to popular belief, pages that are not always wanted to be indexed in robots.txt may not be valid. To stop a page from being indexed, you must use the noindex tag. You can get more Information about noindex from Google https://support.google.com/webmasters/answer/93710?hl=en
12. SEO TIP:
"We will produce 2 blog posts of 500 words a week" If your SEO strategy looks like this, we can guarantee that you are wasting your effort or money.
13. SEO TIP:
Your meta description does not directly affect your page's ranking on Google, but it does affect how many people will be affected to click on your search results, so focus on that.
14. SEO TIP:
Google claims that it treats subdomains and subfolders the same in terms of ranking. There may be situations where a subdomain may contain content for which your domain is not "responsible", for example: sites like wordpress.com have some interesting difficulties with subdomains. Some SEOs have cited examples that they believe subfolders outperform subdomains. It is worth questioning whether your site really needs a subdomain and what are its benefits.
15. SEO TIP:
Longer content doesn't necessarily rank better. Some studies may suggest otherwise, but when you look at the source data, it's because the content is much better (and the more effort it is likely to put in for longer content). The world of the web is not deficient in content - it is deficient in quality content. Answer questions and purpose as quickly as possible, then elaborate if necessary.
16. SEO TIP:
Content doesn't just mean text! Sometimes a picture says 1000 words and a video tells more. For example: the order of the question "how to change the car battery" results in a much better result with an instructive video than texts of 1000s of words. Look for ways to teach your Google 'learns' content to Google more easily.
17. SEO TIP:
If you don't have an account, open a free Google Search Console account. Google Search Console gives you lots of diagnostic information about your site, alerts you to problems, penalties, hacks, and gives you average rankings and keywords. It shows analysis of your site. You can access Google Search Console here: https://search.google.com/search-console/about?hl=en
18. SEO TIP:
You can download free browser extensions such as "User-agent Switcher for Chrome" that allow you to identify yourself as Googlebot on the websites you visit. It's really interesting to see how some websites will give you a different experience when you think you're Google. It's also really useful to reveal what's going on if you get a "This site may be hacked" warning. It is very common for hacked websites to appear "normal" to a normal user, but when they detect that Google has visited the site, they will show a large number of hacked content and links that will benefit the hackers' sites!
19. SEO TIP:
You can use search operators to get additional information about your site from Google. For example, try doing a search for site: yourdomain.com and Google will show you how many results you have indexed for your domain * and list them roughly in order of importance **. You can also use this to see which specific page Google likes for a particular keyword or keyword on your site by implementing the keyword search: site: yourdomain.com. * The only way to be sure this isn't 100% correct is to check it in Google Search Console, but this method can be good for competitors or sites where you don't have access to Search Consoles. ** This obviously doesn't have keyword context, but it is from your customization, search history, device etc. It may contain other content.
20. SEO TIP:
There are almost no situations where you or your agency should use the Google Reject Tool. In this case, you will likely do more harm than good. This tool is only for rejecting links when you get a manual penalty or especially when you know black hat or paid links are happening and want to proactively remove them.
21. SEO TIP:
If you are moving your site (in whole or in part), DO NOT use the URL Removal tool in Google Search Console on the old site. It does not make the site move faster. It only affects what appears in Search, so it can hurt you in the short term.
22. SEO TIP:
You can use a service like Visual Ping to automatically track things like Google's Webmaster Guidelines pages to receive an email when they're updated . For example, Google recently added this to its definition of "Connection schemes" to include terms of service and contractual arrangements:
23. SEO TIP:
The first words are important words. If you're going to put your brand name in your page title, it should usually come after the description of the page content.
24. SEO TIP:
If you need to do redirects, don't do them "at the database level" - for example, at the backend of your CMS. Your site will be faster if you make "higher" redirects such as .htaccess file. Faster sites are good for users and rank better.
25.SEO TIP:
It is a common mistake to use robots.txt to block access to your site's CSS / theme files. You must allow Google to access them so that they can build your site correctly and better understand the content.
26. SEO TIP:
The "Keywords Everywhere" Chrome extension is a nice free way to get search volumes, search value, and suggestions included in every search you make. I always have it, and for months and years, you've been building a good 'feel' of the search competition and how other people search.
27. SEO TIP:
Pop-ups and interstitials often annoy users, isn't that the case for you? Since January 2017, Google has specifically stated that websites that hide content related to them and the like will likely not rank either. Some examples from Google of things to avoid: https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-on
28. SEO TIP:
Are competitors copying your content? One of the many things you can do is to file a DMCA notice directly to Google. This can remove your competitor's content from search results. To do this, the link is as follows: https://www.google.com/webmasters/tools/dmca-notice?pli=1 Note that fake DMCA notifications have negative consequences.
29. SEO TIP:
If you are testing different page designs on live URLs, be sure to use the "canonical" tag while the test is live to avoid confusing search engines with duplicate content.
30. SEO TIP:
The “Ayima Redirect Path” Chrome extension allows you to view which redirects (JS / 301/302 etc.) have occurred and live view them. You can get it here: https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en
31. SEO TIP:
If your web page URLs work with both a trailing slash (/) and without it, search engines will think you have two identical copies of your website online. You must choose whether you want a slash at the end and set up permanent 301 redirects in between for each. Failure to do so can result in 'two' pages competing against each other in SERPs and ranking worse than a single page.
32. SEO TIP:
If you have paginated your content (pages 1,2,3,4 etc.), there are special "Previous" and "Next" markup that you can use to help search engines better understand what is going on. More information: https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.html
33. SEO TIP:
There is no good evidence that social media posts and associated 'likes' and / or interactions on platforms like Facebook directly affect your rankings in any way. Google has always flatly denied this situation, and if someone insists on it, take a closer look - you might be dealing with a clown!
34. SEO TIP:
How long a domain name has been online and how long it has been linked to play a role in how well the pages on it rank. Older domains are always better for building good reputation.
35. SEO TIP:
Do you want to know where you rank? Google will disappoint you. Even in stealth mode, you won't be able to get the exact clear position of the rankings. Google Search Console will give you an average ranking - but only for specially selected terms. We recommend SEMRush. It's not very cheap, but it gives you lots of keyword ranking data for your site, your competition, and the specific terms you want to track. You can get a trial version here: https://www.semrush.com/
36. SEO TIP:
Add a self-referencing "canonical" tag to all canonical pages. This state indicates which version to refer to for Google if someone copies your content or links to it with query strings. More information: https://support.google.com/webmasters/answer/139066?hl=en
37. SEO TIP:
You can find easy backlink opportunities using tools such as "Majestic's Clique Hunter". Specify a few competing sites and you'll get a list of backlinks that you don't have on all or most of your competitors. More info: https://blog.majestic.com/company/clique-hunter/
38. SEO TIP:
You can add href links to your FAQ structured data to make clickable links appear within the SERP
39. SEO TIP:
Using a VPN is generally a good idea, but it is really useful for SEO. You can use services like “ProtonVPN” to change cities or countries and see what different search results look like.
40. SEO TIP:
Google can index PDF documents very well and actually processes them as HTML. This means that links in PDF documents count as regular web links - PDFs are also fairly easy to share.
41. SEO TIP:
You can test site speed yourself (and more) using Google's PageSpeed / Lighthouse inspection tools. PageSpeed: https://developers.google.com/speed/pagespeed/insights/ Lighthouse: https://web.dev/
42. SEO TIP:
Note that if you use the PageSpeed / Lighthouse tools, the results can vary with every test you run, depending on many factors. If you are going to use these tools, run multiple tests on multiple pages and take some averages.
43. SEO TIP:
If you have enough traffic, Google's Pagespeed Insight tool will give you "Domain data". This data is an incredibly useful average data coming directly from your user's browsers. It will give you a much better idea of how your site is performing. You can access the Google Pagespeed Insights tool here: https://developers.google.com/speed/pagespeed/insights/
44. SEO TIP:
Have you heard that 50% of calls will be voice calls by 2021? You have to start improving yourself in this regard.
45. SEO TIP:
1 out of every 5 searches that occur on Google is unique and has never been before. The vast majority of searches are terms with fewer than 10 searches per month. If you choose keywords based on the volume obtained from "Google Ads Keyword Planner", you are missing the traffic share of the cake and making life difficult for yourself because many people do the same.
46. SEO TIP:
Check out the last 12 months in Google Analytics, if you have content pages with no traffic - it might be time to consider merging, rebuilding or removing those pages.
47. SEO TIP:
Key phrases mentioned in reviews or comments about you on Google My Business help your company visibility for these terms.
48. SEO TIP:
Google does not directly use UX interaction metrics as part of their algorithm (CTR, dwell time, etc.). They have repeatedly said this for years, and most recently, Google's Gary Illyes referred to such theories as "made-up nonsense" on Reddit. In our opinion, the same goes for direct social engagement metrics.
49. SEO TIP:
When your content enhancements stop or your productivity is low, it is possible to change things like page titles or canonical tags via javascript with Google Tag Manager. These changes can take weeks to be added to the index, but it works.
50. SEO TIP:
If you are serving multiple countries on a single website, it is always better to do this with subfolders rather than subdomains or separate TLDs. An example of this is like: mywebsite.com/en-gb/ mywebiste.com/fr-fr/. But most of the time it is implemented as follows: en-gb.mywebsite.com fr-fr.mywebsite.com this mode of implementation is not good.
51. SEO TIP:
If you have conflicting robots.txt rules of the same length and specificity, Google will choose the rule that is the least restrictive, which allows crawling.
52. SEO TIP:
Be sure to follow Google Trends ! It's helpful to see trends in searches that occur every week, month, or year. How much do they vary or lean up or down? Observing these trends can be really helpful.
53.SEO TIP:
With Google Alerts , you can do some basic brand tracking for free. This gives you the opportunity to “link” when websites mention your brand or website and they don't give you that link. Start a friendly conversation, provide them with some more value, detail, and do your best to get the link
54. SEO TIP:
Make sure to use the Schema.org directives on your pages . This is very important for SEO
55. SEO TIP:
Register your business on Google My Business for free . This will greatly increase the availability of your business in searches.
56. SEO TIP:
You can change the page content with javascript codes such as Google Tag Manager, but this should be a last resort. !
57.SEO TIP:
If you can't find good content ideas, add a broad topic (like 'digital marketing') to AnswerThePublic and you'll get a list of the types of questions people ask on Google!
58. SEO TIP:
Screaming Frog is a tool that allows you to 'crawl' your pages quickly, just like a search engine sees issues like 404s or duplicate page titles.
59. SEO TIP:
Videos are often overlooked, but YouTube is the second largest search engine in the UK. SEO isn't always about Google search.
60. SEO TIP:
Create video sitemaps to make your videos appear better in search results! Video sitemaps give search engines additional information about the videos hosted on your pages and help them rank.
61. SEO TIP:
Don't stress about linking to other websites that are known to be relevant and useful to users. This is how the web works and is absolutely fine!
62. SEO TIP:
Did you know that sending a free product to someone for review or comment is against Google's rules and is covered by "link schemes" that can penalize you?
63. SEO TIP:
The factors that will be ranked in results of local map searches are different (but similar) from 'normal' rankings.
64. SEO TIP:
How much is your organic traffic worth? One way to get a good estimate is to find out how much it will cost to purchase this search traffic via paid search. A keyword's cost-per-click (CPC) is determined by market demand, and a tool can be used for the value of your rankings. Tools like SEMrush can do this for you automatically.
65.SEO TIP:
If you want your images to be indexed, you need an img tag in HTML.
66. SEO TIP:
Google Trends has an often overlooked ability to drive YouTube searches.
67.SEO TIP:
Criteria such as the age of the domain or at least how long their links have existed play a role in the ranking. With a new domain it is almost impossible to rank on the first pages for any competitive term.
68. SEO TIP:
Examining your Raw Server Log files can be a valuable exercise. You can directly see how Googlebot interacts with your site and whether it is stuck somewhere or getting error responses.
69.SEO TIP:
When migrating a site, remember to move Backlinks that are not in your site's internal link structure. This may include, for example, links to pages with marketing content. These backlinks contribute to your rankings, often overlooked, and result in permanent ranking drops after the move.
70. SEO TIP:
If you're trying to run a crawl of your site with a tool like "Screaming Frog" and you're getting 403 errors, it may be because many Web Application Firewalls or services like Cloudflare are blocking browsers that mimic Googlebot by default. You can set your browser to allow tools like Screaming Frog SEO Spider.
71. SEO TIP:
Do not focus on details in algorithm updates, if you have to do this, your underlying SEO strategy is probably not correct. Algorithm updates represent overcoming technical hurdles moving towards essentially the same ultimate goal.
72. SEO TIP:
The golden rule of SEO - there is no 'SEO change' that you should definitely make on your site that will make the user experience worse.
73. SEO TIP:
Make sure you only use an "h1" header on the page and use it at the top of the page, this heading should clearly explain the page content for the user.
74. SEO TIP:
The main content of your site should be accessible, your site should be able to be opened without javascript. Disable javascript and make a click on your site. If something isn't working or the page has major loading issues, this can cause big problems for Googlebot!
75. SEO TIP:
Canonical tags are not guidelines. Don't try to use them on dissimilar pages - Google will ignore them.
76. SEO TIP:
Struggling to get links, to construct a narrative, to get interesting data? Did you know that Google has a Dataset Search? You can search for public datasets for inspiration and to save a large amount of time.
77. SEO TIP:
Provided that they are in a reasonable number, links such as 'view full page' are best suited to content broken down into pages. Studies show that 'view all' links are also preferred by users. Google says: "When we detect that a set of content (e.g. page-1.html, page-2.html, etc.) also contains a single-page version (e.g. page-all.html), we will improve the user experience, now in search results We're making a bigger effort to show the one-page version. "
78. SEO TIP:
If you're trying to block content from being indexed, don't forget to specify it in the robots.txt file - otherwise bots will never come to the page to see your noindex tag!
79. SEO TIP:
"Take the juice out" is when you have multiple URLs targeting the same purpose / key phrase. This is one of the main reasons that technically optimized sites with good content rank very badly.
80. SEO TIP:
Creating a visual navigation map is a quick way to get a bird's eye view of your content structure and see if you have any issues. One of the most popular tools to do this is "Sitebulb".
81. SEO TIP:
If you want the content to rank well over months / years, you need to design your site to link to it 'from above' in your site hierarchy. Posting timeless content on a chronological blog is often a mistake because it slowly fades deep into your site, getting fewer visits. Ageless and always necessary content should be at the forefront.
82. SEO TIP:
If for some reason you have URLs that are not indexed, if this does not affect you much, there is no need to panic, these URLs will be added automatically. But if you're in a hurry (who doesn't), you can speed up re-indexing by submitting the unindexed URL through your Google Search Console account.
83. SEO TIP:
If you have stopped the sale of a popular model / product on your e-commerce site, it will be useful to explain that the product is discontinued and link to the closest alternative products instead of deleting the page. This is more beneficial for the user and prevents organic traffic loss.
84. SEO TIP:
A certain keyword density is not a good thing, so don't waste your time on it. Aside from the fact that text analysis goes far beyond that and tf-idf, this means you are writing for robots, not humans, and hence you miss the point. The algorithm is just trying to define what works best for humans, so start from there.
85. SEO TIP:
Choose from www or non-www URL structures! Then (with 301) point one to the other. Did you know that Google and other search engines count different (duplicate) pages with and without www? Because of this situation, Google can penalize your site.
86. SEO TIP:
Despite claiming otherwise, 'build your own site' platforms like "SquareSpace" and "Wix" are not ideal for SEO at all. While they are easy starting points, you are unlikely to get great rankings on these sites. Even larger platforms like "Shopify" won't let you edit your robots.txt file!
87.SEO TIP:
Fix your broken links. Check Server Logs or use a tool like "Majestic" to identify sites linking to malformed URLs. To reclaim links and get extra traffic, set up custom 301 redirects for them.
88.SO SEO TIP:
Don't underestimate the power of ranking in Google Images. Lots of searches are images, so try to make sure your visual assets are properly marked and optimized.
89. SEO TIP:
A "site:" search on Google is useful to see if you have major indexing issues, for example if you have a 20-page site but find 5,000 indexed pages - or vice versa - you have a 5,000-page site but only 20 in the index. Other than that, it will not clearly give you an accurate count of the number of pages included in the index, so do not use it to test and measure index coverage!
90. SEO TIP:
If you are using Schema.org, do not use irregular and incomplete snippets, link them with "@id" - for example this Article belongs to this Web Page and was written by this Author owned by this Organization that owns this Web Site - create the chart!
91. SEO TIP:
When making a site migration, try and change as few things as possible. For example, if you can switch to http - https first, do this. It will make it easier to diagnose and fix the root cause of any problem that will occur.
92. SEO TIP:
If you don't have a strategy to get people to connect with you, competitive rankings will be nearly impossible.
93. SEO TIP:
Google announced support for both Search and Assistant for FAQ and How-To structured data. Do not ignore this topic. Learn more: https://developers.google.com/search/blog/2019/05/new-in-structured-data-faq-and-how-to
94.SEO TIP:
"Content comes before format, 'you don't need an infographic', 'you don't need a video'. Find the content idea and then decide how to frame it." - It might be great advice for you.
95. SEO TIP:
Dominating Google is about getting your information from multiple places, not just your own sites.
96. SEO TIP:
Part of being the 'best' result comes with the format. Google includes AR directly in search results.
97.SEO TIP:
You can easily noindex using its pages in robots.txt: Noindex: / page-dont-want-indexed / Useful as a band-aid for sites where you have trouble getting changes. Google says it doesn't officially support this use, but it works (right now!). It can be useful for those with long development queues.
98. SEO TIP:
Do you have a showroom? Taking 360 photos for Google My Business is not too expensive, but it helps you attract more in-store visitors.
99. SEO TIP:
If you're targeting multiple countries / languages, avoid a common mistake by making sure you use "x-default hreflang" on your region / language selector page.
100. SEO TIP:
If you are using Google Search Console and the data appears to be incomplete or you get "not part of property" errors, remember - Google will classify the http, https, www and non-www versions of your site as different properties! Therefore, they all need to be added to your Google Search Console and make sure you have the correct one (which your site uses / redirects) when making changes!
101. SEO TIP:
Bounce rate is not a ranking factor. A high bounce rate can be good in some situations.
102. SEO TIP:
You cannot "optimize for Rankbrain" - RankBrain is a machine learning-based search engine algorithm whose use was approved by Google on October 26, 2015. Rankbrain handles about 15% of queries (around 3,000 per second). Detailed information: https://en.wikipedia.org/wiki/RankBrain
103. SEO TIP:
According to the 2010 statement, "Google has 200 different ranking factors, each with 50 different variables". These values are much higher today.
104. SEO TIP:
Make sure to specify "hreflang" with only one method (in-page, sitemap, headers). Lots of problems are observed caused by conflicting tags - so make sure you only use one method.
105.SEO TIP:
Having an empty and invalid 'coupon code' box in the last step of your purchase can kill your conversion rate as it will lead people to find a coupon code that doesn't.
106. SEO TIP:
Correctly categorizing your business with "Google My Business" is very important to appear in general map-based searches.
107. SEO TIP:
You should look at the Google Analytics data of the last 12 months and see which pages did not receive traffic and question the reasons. The benefit of seeing what your content's weaknesses are, what needs to be improved, rewritten, or sometimes deleted is enormous.
108. SEO TIP:
Never add keywords in your Google My Business name, as this may penalize you.
109.SO TIP:
Your page's cache (before JS is rendered) is based on Initial Meaningful Paint. Caching pages that take too long to load will be delayed, which means Googlebot won't understand what's happening on your page.
110. SEO TIP:
If you need to quickly remove the desired or unwanted results from Google, you can also use the "remove URL" tool in Google Search Console. It is important to note that this tool only temporarily blocks the page from appearing, it is still indexed, so you will need to add a "noindex" tag to the page to permanently remove it!
111. SEO TIP:
The latest Google "diversity" update, which limits how many organic results a site can have, usually to 2, does not include "special" results such as rich snippets or Google news. This means it's worth considering what other angles you can take advantage of. Dominate your SERP authority!
112. SEO TIP:
Not sure where to start focus? There are rarely 'quick wins' within SEO, but 3-10. Focusing on your ranking content can be the fastest way to get traffic, as the majority of visits are usually locked into the top 3 positions. You can get such a report quickly with a tool like SEMrush.
113.SO SEO TIP:
If you're thinking of printing your content to people who know your audience, their intentions, and the topic - you don't really have to worry about what TF-IDF is or how it works.
114.SO TIP:
Having a completely secure site (https but not http) that uses SSL / TLS is a great idea for many reasons - it's also a ranking factor on Google! Safe sites rank better, and Google recently said that this could be used to settle on the "on the fence" rankings, where many other things are on par.
115. SEO TIP:
Sometimes it may not be in your best interest to blindly follow Google's advice. (at least in the short term). Lily Ray; The FAQ says there may be unwanted traffic loss after implementing the Schema.
116. SEO TIP:
When calculating the organic traffic at risk on a website transfer, remember to calculate only from non-branded traffic - you are very unlikely to lose traffic in brand terms during the migration. In some cases, this could be a significant amount of traffic and distort your forecasts.
117.SO SEO TIP:
If you don't have GA access or if you take over a new GA account with limited historical data, you can find a site's historical URLs by replacing "webtasarimsistemleri.com" with your desired domain name at the following link: https://web.archive.org/cdx/search/cdx ? url = webtasarimsistemleri.com & matchType = domain & fl = original & collapse = urlkey & limit = 500000
118.SO TIP:
"These are not my rivals!" - You probably have business competitors that you follow, or search competitors, or competitors that rank above you for the keywords you want. These are the people you will compete with in SEO, and you can use a tool like SEMrush to quickly determine which websites match how many keywords and which ones.
119.SEO TIP:
Name, Address, Phone (NAP) spoofing is important for local SEO and ranking in the map box. This means that your business address is listed as your accounts, which can be very harmful to your SEO!
120. SEO TIP:
There is no such thing as a 'duplicate content penalty'. Unless your site is completely spam, you won't be harmed if someone duplicates your page or you have some duplicate content. It can be filtered from the search result, but it will not penalize your site.
121.SEO TIP:
URLs are case sensitive. This means that search engines will consider mysite.com/pageone and mysite.com/PageOne as different pages! Use as lowercase as possible for your main, navigable, and indexable URLs to make sharing and sorting easier!
122.SEO TIP:
You should not hire generic copywriters to write your content. The competition is fierce, and your users (and Google) are looking for real expertise and naturalness - an article created by reading the other 10 articles already out there won't work for you.
123.SO TIP:
There is a difference between the algorithm update and the penalty. If you lose a lot of traffic or rankings due to an algorithm update, it's not a penalty and there might be nothing you can "fix".
124.SEO TIP:
Links to your site from posts on platforms such as Facebook and LinkedIn will not help you rank on Google.
125. SEO TIP:
Patents are a good way to get an idea of what might happen behind the scenes while observing results. It's worth keeping in mind, just because Google has a patent on anything doesn't mean it will rank it but gives you a good idea of what's to come. For example, here's a patent based on Google's Knowledge Graph / entity model that tries to add Internet sentiment for this entity as a ranking factor. Basically, to start promoting web results for businesses where people have had good experiences. Geeky patent.
126.SEO TIP:
Paying for Google Ads will not improve your organic Google rankings. Do not give credit to those who say otherwise. Not like that. Not really.
127.SEO TIP:
If you're using the Lighthouse Chrome extension to moderate a site, make sure you launch it in an incognito tab as other extensions can affect the results. To do this, there is an option to "allow in incognito mode" within Chrome.
128. SEO TIP:
There is a really neat report on Sitebulb ( https://sitebulb.com/ ) for duplicate content . The report separates pages with the same HTML, very similar content, page titles, and h1s. It is really useful for non-standard content management systems where sometimes duplicate content can sneak under different headings.
129. SEO TIP:
If you are building a new site, SEO considerations need to happen in the first place. Which scheme do you use? Which content is always good and which is chronological? How will you avoid extracting the juice? It is not a good plan to think that you can "do SEO" after the site is created.
130. SEO TIP:
Use this search on Google for a quick and dirty keyword check: [site: yoursite.com intitle: "keyword to rank"] This will only show results for your website for which you have the keyword you want to rank in the title. If this shows multiple pages, you may be confused in search engines as to which page you want to rank for this term. Consider merging, reorienting or standardizing as appropriate.
131. SEO TIP:
If you need to try robotstxt rules, “MERKLE” has a really nice free online tool with which you can simulate rules in generated URLs. Simply select "Editor" mode instead of Live, and you can enter any URL to quickly test how your rule sets will work! More info: https://technicalseo.com/tools/robots-txt/
132.SEO TIP:
Directly from Google, "Pages blocked by robots.txt cannot be crawled by Googlebot. However, if a page that is not allowed has links pointing to it, Google may determine that it is worth indexing, even if it cannot crawl the page."
133.SO TIP:
If you are running A / B tests, use the noindex tag on their page. Use a rel = canonical tag. This also means that you will benefit from all the links your variant pages get. This is 100% recommended by Google as well.
134.SEO TIP:
Almost 25% of all SERPs have a featured snippet, if you don't follow them - what are you doing? You can use tools like SEMrush to keep track of the types of SERP features that appear in your niche.
135.SEO TIP:
Are you moving pages or space? The best way to handle redirects in 2020 is 'Edge'. This means setting up the referral through a service like ative that generates likes and allows journalists to cover your story and give you great links!
136. SEO TIP:
Google sometimes expresses everything very carefully, so it's worth underlining the surface when making decisions about your site. For example, Google made a statement that there is no specific SEO impact on whether your website contains ads or not. or no ads on it. However, if you have ads blocking content or negatively affecting UX (as measured by Web Core Vitals), this could have a negative impact - so don't take some statements about the display value!
137.SEO TIP:
In Screaming Frog Configuration -> Robotstxt you can set the "Ignore Robotstxt but report status" option. This can help you see everything you've blocked with your robotstxt file and see if there are any 'spider traps' on the site.
138.SEO TIP:
It is possible to update page contents such as page title with Javascript. Initially, Google will index the non-javascript page title and it may take a few weeks to process and index the javascript version. This is worth keeping in mind if you have an intention to get a site indexed and ranked quickly.
139. SEO TIP:
Less is more when it comes to the local SEO and Google My Business categories. Fewer, more specific job categories will give you better results trying to cover everything.
140.SO TIP:
For your most important pages, ask yourself "How easy is it for a user to find a link on this page?" It will give you a good idea of whether your internal link is good without any technical knowledge. Do they need to go to submenu after a menu to find this page? This is very important in terms of user experience.
141. SEO TIP:
Remember NoIndex during the development and preparation stages so they aren't exposed unintentionally and could potentially spoil your live site rankings. But remember to make it indexable when Published, otherwise it would be embarrassing!
142. SEO TIP:
The "hreflang" tag can be used across domains! So if you have your .co.tr file on your .com.au or any other language site, you can help Google understand the relationship and get them to rank better!
143.SO TIP:
Google used programs in a framework called "Twiddlers" that reorders the results. Twiddlers focus on an individual metric, work in isolation and seek to improve SERP quality. This means that a factor may not be 'in the core algorithm', but affected by a conditionally running Twiddler that alters the result. For example, there is a Twidder working on YouTube queries, if that channel also has a lot of videos close to the search (implying that the channel is expert) it will improve the result of a matching video.
144.SEO TIP:
If you're planning a site transfer, don't try to set an arbitrary available day or time frame. Take a look at your Analytics data and schedule it so you can start in your quietest period. This will help minimize the traffic losses you can get.
145. SEO TIP:
Buying a domain name with a history of backlinks can really help you get started quickly.
146. SEO TIP:
Server-side rendering (SSR) is important, you shouldn't let Google get the job done to try and process critical Javascript.
147. SEO TIP:
Accessing information and learning about how search works is really great, but TF-IDF and 'LSI keywords' are not strategies. "You cannot use TF-IDF for better ranking". If you're focusing on these things, you're missing the bigger picture and there are better areas where you can give your time.
148. SEO TIP:
If you know that you have backlinks that violate Google's Webmaster Guidelines (or have received a manual penalty), you can send Google a disavow file listing the links and domains you want to ignore.
149. SEO TIP:
Links sent to a rejection file will only be rejected while listing, according to Google. If you make a mistake, you can remove them from the denial file and resubmit.
150. SEO TIP:
It is common knowledge that Google now appears as UX components for ranking (site speed, mobile ease of use, no popup, etc.). Our tip here is, don't approach the UX by looking at these sporadic and individual metrics as you will miss out on not only the big picture but also the greater utility.
151. SEO TIP:
Google announced support for defining "sponsored" for paid links or ads in link graphics and "ugc" link types for user-generated content links.
152. SEO TIP:
For several years now, it has been noticed that some nofollow links provide a consistent ranking improvement (especially in local packages). Google's latest update that they can use nofollow as ranking cues is a much more sure sign that this is true. In short: don't avoid nofollow links.
153. SEO TIP:
You can provide 'directives' and 'hints' to Google. The directive is something Google will always follow, like the 'noindex' tag. The tip is something Google will consider, but can choose to ignore it like the "canonical" tag. Google's documentation specifies which tags to take as clues and which ones as guidelines. Here's an experiment that shows how Google can ignore a 'hints' if it believes you're deceiving.
154. SEO TIP:
The Google Quality Rater Guidelines is a 167-page document outlining how 10,000 Google manual reviewers rate websites. It's worth noting that manual reviewers' actions do not directly affect rankings - they are used to test how Google's algorithm performs. If you work in SEO, it's really worth reading as it lets you know what Google is aiming to achieve. QRG PDF link: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
155. SEO TIP:
A home page is not 'special' as it has better ranking power than any other page, it alone has the same ranking ability as any other page on your site. Home pages tend to take up most of the links so they can be easily ranked - that's all!
156. SEO TIP:
If you are a small business, an SEO audit will have virtually no measurable value for you, but there are the following situations: a) You must have the resources to implement the proposed changes b) You will invest in a sustainable SEO effort. The technical audit will only be effective if the site is using its ranking potential in an inefficient way - meaning the site already has a good backlink profile. For many small businesses that are hardly connected, technical changes alone will have limited impact. Think of this as developing a no-fuel engine.
157. SEO TIP:
Content length is not a ranking factor. Yes, it does have some advantages, largely because long content takes a lot more effort than usual, gains more links, and has a larger volume to catch long tail searches, but don't make your content longer for that sake unnecessarily!
158. SEO TIP:
Google now supports shippingDetails markup, which you can add to your Product / Offer structured data. This allows those who do not have a Merchant Center shopping feed to be included in the display of shipping details directly in the SERPs - this can be important for purchasing decisions. More information: https://developers.google.com/search/blog/2020/09/new-schemaorg-support-for-retailer
159. SEO TIP:
Not many people know about this, we suggest you take a look at the AnswerThePublic.com research tool. When you enter a topic, it will show you the general questions searched for on that topic on Google. It's a great way to start creating topic lists for your content plan.
160. SEO TIP:
If you haven't already, we believe it's time to double down to get the most out of your Google My Business reviews. Google has removed the ability to star in search results for your own company reviews that you are checking now. The only options left are Google My Business and third-party websites.
161. SEO TIP:
Google can sometimes ignore your meta description and use any page content that it believes is more relevant to the user. This is usually a good thing - dynamic meta descriptions can give better CTR in some cases.
162. SEO TIP:
Google has introduced some new options that allow you to control how your website snippets are displayed in search, all the details here: https://developers.google.com/search/blog/2019/09/more-controls-on-search
163. SEO TIP:
You can see how much search traffic you've received from Google Images by going to Google Search Console and selecting Performance -> Search Results and changing the 'Search Type' filter to 'Images'. There is a huge amount of traffic potential locked in Google images!
164. SEO TIP:
Indexing, caching, sorting, site:, cache: and the "user end" of Google Search Console are separate, independent systems. For example: It is possible to have a URL rank for a keyword that Google says is not with site: search. It is possible that a URL is located in the cache: and it is possible that Google Search Console will say it is not indexed. For a URL to rank for a keyword, but not to search for its own URL. This means: Don't worry if you see something that stands out, Google's infrastructure is too large and different systems can't always be synchronized.
165. SEO TIP:
Content trimming, the logic of improving 'overall site quality' by deleting unvisited pages seems to be a new trend in SEO. This is a huge oversimplification and usually not the right approach. You can add competitors to your content, purpose, searches, time of year, etc. See in context. There are many alternative and sometimes more efficient routes, for example: - It makes sense to merge a page without another similar page where the topics are very closely related. - Rewriting / improving the page - Checking that you're targeting the right words for this content for the user's purpose - Showing the answer is another way, eg image, video - best for the user.
166. SEO TIP:
Google has confirmed that internal rel = "nofollow" links will always be treated as nofollow, according to their recent updates, which they say rel = "nofollow" can be considered a hint. This means they can still be useful in some situations, such as internal directional navigation.
167. SEO TIP:
This tip is taken straight from Google to help you choose an SEO or SEO agency: "If they guarantee their changes will put you first in search results, find someone else." Tracking individual keywords isn't really the best measure of success, no one can explain future algorithm changes or what your competitors will do if you start climbing. As with most things in work and life, if it sounds too good to be true, it probably is.
168. SEO TIP:
Your participation (or non-participation) in providing 'rich snippet' (position 0) results to Google will not affect your 'normal' 1-10 ranking.
169. SEO TIP:
Google is not king anywhere! If you're targeting Russian-speaking countries, you will need to rank in Yandex, which can be quite different from the ranking on Google!
170.SEO TIP:
If you have a site that is easily accessible by search engines and well thought out in terms of navigation and internal links, you don't really need an internal HTML sitemap.
171. SEO TIP:
When analyzing backlinks, it's good to use a range of tools to get the best picture of your profile. Our favorite is Majestic, but we often combine it with data from Google Search Console, Moz, SEMrush, and Ahrefs.
172. SEO TIP:
Google ignores everything that comes after a hash (#) in your URLs. This means you shouldn't use # in URLs to upload new content (skipping ports is fine).
173. SEO TIP:
If you are auditing a site, you need to make sure you browse it both with and without Javascript and with different user agents and compare the differences.
174. SEO TIP:
There is a danger of applying the thinking in Google's Quality Assessor Guidelines to literally 'how the algorithm works'. Example: Since QRG is a "good source of information about companies and organizations," it asks the evaluator to check Wikipedia articles on an asset. This does not mean that the algorithm works like that. This means that for people there is a reasonable way to check Wikipedia, a litmus test for authority. It wouldn't make sense to give people a printout of the thousands of variables that a fine-weighted machine could look at. Man can do something that a machine cannot do with many weights, so this is a check and balance for an algorithm.
175. SEO TIP:
Make sure the redirects go to the canonical version of a page.
176. SEO TIP:
You should usually use the NoIndex tag on your internal search pages. It is a poor UX for a user to go from a search page to the search page.
177.SEO TIP:
To see which pages are indexed, try using the site: operator on Google. You can only do this by doing a search for site: yoursite.com!
178. SEO TIP:
If your blog / news section is chronological, the content will gradually 'crash' in your site's hierarchy. The more clicks it gets, the harder it is for users to find it, and it is seen as a less important page for search engines.
179. SEO TIP:
If you do outreach and try to contact newspapers and don't get a response - you don't have to give up. Most newspapers will have multiple journalists covering similar topics, so it's always worth trying another person.
180. SEO TIP:
If you are just getting started with SEO, spend more time learning how search engines work and what they are trying to achieve, rather than specific "SEO tactics". Learning the basics will give you a solid framework for making much better strategic decisions.
181. SEO TIP:
Has a competitor copied your content and Google ranked the copy, not yours? There is a simple DMCA form that informs Google that you can fill out this will eliminate the culprit's result and take you back to where you deserve.
182. SEO TIP:
It's tall, so fasten your belt! On product sites, having a "view all" page is almost always beneficial for users and search engines. There is almost no reason not to do it. The most common excuse is "we have too many products". This is not a good reason. First, there are easy technical solutions for this like “lazy loading” - second, you just throw away the other two big problems: 1) The combined latency of clicking multiple pages is more than a single page. You are actually providing a slower overall experience. 2) Second, do your users really want / need to review 7,349 products? Is this helpful? Isn't there some initial filtering you can do? Do many people really click on page 56 in your paginated results? Users "
183. SEO TIP:
Unwanted #SEO tip: If you're running a crawl of your site and getting things like HTTP 504: Timeout errors, your site probably timed out for Google as well. There is no reason why most sites should not be run through a service like Cloudflare.
184. SEO TIP:
There's a Google algorithm update called "BERT", you'll soon be flooded with "ultimate guides". Let's save you some time: Write better content for your users, focus on satisfying the purpose and maximizing the user experience. There is no 'SEO-friendly copywriting', just good content, bad content, and things in between.
185. SEO TIP:
Make sure your broken pages (404) actually return a 404: Not Found header. We see many sites saying "404: Not Found" but returning "200 OK" header. This is known as "soft 404". "Returning a success code instead of 404/410 (not found) is bad practice. The success code tells search engines that there is a real page at that URL. As a result, the page can be listed in search results and search engines. will continue to crawl this non-existent URL instead of wasting time crawling your actual pages. "
186. SEO TIP:
Redirect chains can cause problems. There is no reason for internal links on your site to be redirected. If an internal link redirects, simply update the link to point to the last location.
187. SEO TIP:
Generally accepted subfolders perform better than subdomains and share equality of the main domain. When you are told that you "need" to put part of your site in a subdomain, it is possible to view this to the user as a subfolder using a reverse proxy. The easy way to fix many technical issues.
188. SEO TIP:
Using BERT in its algorithm, Google currently only affects US results, so if you've seen any changes lately, it probably isn't. An interesting side note: Bing has been using BERT for years!
189. SEO TIP:
All things being equal, two connections from two different domains are worth more than two connections in the same domain.
190. SEO TIP:
Do you really want to call yourself an 'SEO copywriter'? Did you know that it's possible to query Google's Natural Language API with your (and your competitor's) content to see how Google understands assets and topics? It can be a great way to compare and highlight missed opportunities. Great guide by JR Oakes: https://opensource.com/article/19/7/python-google-natural-language-api
191. SEO TIP:
Using link jumps in your content provides a great way for users to quickly find the information they are later on, but you can also get additional links within the SERP that can help with clickthrough rate.
192. SEO TIP:
SEO is not just about Google! Bing gets great traffic for B2B searches, especially for organizations with IT crashes, and they can be forced to use older browsers that are set to Bing by default.
193. SEO TIP:
Your URL structure is not your site structure. You can configure a website with internal links the way you want, regardless of URLs.
194.SEO TIP:
If you're trying to use a desktop tool like Screaming Frog on large sites, keep in mind that it's not always necessary to scan each page to find major technical issues. Issues often occur with templates, so checking a sample will give you an idea of what needs to be fixed quickly.
195. SEO TIP:
Technical SEO audit actions should be prioritized. One of the factors you should consider is the difficulty and cost of implementing a change. Trying and forcing a change with negligible impact is a waste of everyone's time, if achieving it means tackling a significant technical debt, there will be other things you can focus on.
196. SEO TIP:
Things like robots.txt, noindex, redirects, and server response codes can often be changed by many parties and change your rank quickly. If you're working in a larger company with development partners or content teams, it's always a good idea as an SEO to use a tool to track such changes so you can step up and save the day instead of choosing!
197. SEO TIP:
You can declare a hreflang "twice" for a single URL, and that's true. For example, you can say that a URL is both EN-GB and only EN (English). This may seem unnecessary, but there are reasons such as products are only available in certain countries. is high.
198. SEO TIP:
There are many reasons why one person might get a different search result than another, but the effect of customization is often overpriced. While things like geography and device can change a search result, there is actually very little customization. Search results customization normally takes place in clusters.
199. SEO TIP:
Don't let 'zero' monthly search volume stop you from producing content. More than 90% of keywords in the Ahrefs database receive less than 20 searches per month.
200. SEO TIP:
If Javascript is used to render the DOM, clicking 'view source' will not actually show you what is happening on the page. There is a great Chrome extension called 'view rendered resource' that allows you to compare the created and un-rendered resource. Really useful for making quick progress in technical SEO audits! Link: https://chrome.google.com/webstore/detail/view-rendered-source/ejgngohbdedoabanmclafpkoogegdpob?hl=en
201. SEO TIP:
The quality of the links is much more important than the volume. Therefore, setting targets for link volumes is not that good work and can be a very outdated approach to SEO.
202. SEO TIP:
Even if you have a video, even if it's from Youtube, it's worth adding a Video Schema to help search engines understand the content, provide additional meta information, and increase your chances of appearing in the SERPs.
203. SEO TIP:
When using structured data, there are "mandatory" and "recommended" fields. Missing suggested fields will send you "Alerts", but the structured data will still be valid and will work fine. Missing "required" fields results in "Error" warnings that completely stop the structured data from working. Make sure you are clear about which ones are "required" for inclusion with your developers, and try to make the information accessible to get those extra "recommended" fields as well!
204. SEO TIP:
A little tech tip that many people don't know about. If you have an e-commerce site and you want rich results but are not getting Schema on your site, you can do so by submitting a product data feed in Google Merchant Center. In fact, you don't need to spend money on ads, and Google can use this structured data to improve your search results.
205. SEO TIP:
Google can ignore crawl latency specified in robots.txt, but you can change this in Google Search Console.
206. SEO TIP:
Be sure to extract the "crawl anomalies" report under "Scope" in Google Search Console. While the GSC quickly reports 404 and 5xx errors, crawl anomalies are often overlooked, but can pose serious issues such as frequent timeouts that prevent indexing and sorting.
207. SEO TIP:
Canonical tags must be added to the "head" part, placing them inside the "body" means they will be ignored. This can be very bad.
208. SEO TIP:
If you're trying to measure organic performance, especially at one time of the year, you need to look at the Year-to-Year (Yearly) figures. If you're running an e-commerce site and you've seen an organic increase in clicks / impressions over the past 30-90 days compared to the previous 30-90 days, this shouldn't come as a surprise - Black Friday, Cyber Monday, and Christmas shopping season! If you really need to do this kind of analysis, use Google Trends data to normalize your traffic to see if it spikes after adjustment.
209. SEO TIP:
Make sure you have products or categories on your custom / sales / URLs where you will be selling at specific times of the year, have standard tags set to the original pages, and redirect them with 301 when the discount is complete. Instead of killing pages - sales attract links!
210. SEO TIP:
It's a good idea to implement http> https 301 redirects before HSTS to make sure everything works. You can leave 301s as backups, but Googlebot will treat them as 301s, not all search engines are the same.
211. SEO TIP:
Sometimes your target keywords can be incomprehensible. Instead of wasting resources by trying to take positions that are irreversible, it may be better to consider alternative (normally lower search volume) words for the same purpose. A smaller slice is better than no slice at all! You can do this analysis on Google Trends, search volumes, and cost-per-click data.
212.SEO TIP:
Search intent shift is when the intention behind an individual search will change completely at certain times of the year. A good example is "Halloween," which goes from an informative term to a commercial term near Halloween. While this is happening, Google may change its rankings drastically to accommodate this purpose. If you see certain events like these or fluctuate around the time of the year in your rankings, there may be nothing "wrong" on your site, it is not best to serve that purpose in the moment.
213. SEO TIP:
If you're dealing with a site that receives input from multiple teams, content team, product teams, external developers, we highly recommend some kind of continuous cloud monitoring / scanning of the site - this can really save your archive.
214.SO SEO TIP:
When setting up keyword tracking, it is useful to use multiple tags in keywords. This allows you to see how well you rank for a particular topic, product or service. This information can help you build your SEO strategy by determining what you need to do on certain topics to gain rankings. For example, if Google 'likes' your site for a particular topic, simply creating new content means you'll likely rank up for it. If you're struggling over a topic, you need to gain more authority, which often starts getting links.
215. SEO TIP:
When making strategic SEO decisions, consider whether ranking factors are query or dependent. For example, PageRank is a query-independent ranking factor, it applies the same to all sites. The freshness of the content is a query-dependent ranking factor, some queries deserve up-to-dateness, others are not important. This means: Internal linking is important on all sites, content freshness may not always be important.
216. SEO TIP:
Although there are some false claims to the contrary, there are no tools on the market that can tell which organic keyword a user specifically searched for and then clicked. Only Google has this data and does not share it in any way.
217. SEO TIP:
Although tempting, do not change page titles if possible during site transfer. It is helpful to change as few things as possible to see if there are problems more clearly. There will probably be opportunities you can take advantage of, but doing them in a linear way will usually provide the clearest path to success.
218. SEO TIP:
Don't be afraid to link to other good sites when it's helpful, but linking directly won't help boost your rankings.
219. SEO TIP:
If you want to show users something really good and not search engines, remember that Google will ignore everything after the "#" in a URL ... There are some "interesting" uses 
:-)
:-)220. SEO TIP:
If you're not sure where to start building backlinks, take one of your # 1 competitors and place their website in the Majestic link tool and click the 'backlink' option. This will give you a list of their top links and you will be able to see what strategies they used to get them. The big and vital preliminary research to be carried out.
221. SEO TIP:
The pages you want to rank well for higher volume terms should be linked "up" within your site's hierarchy, such as the main menu or home page. If you have an internally linked page where you expect to rank well, 4-5 clicks away and only a few pages, you will probably be disappointed!
222. SEO TIP:
An automated SEO audit report by an online tool is of almost zero value unless it creates a context for your business by both the tool and someone who understands SEO. These tools rarely give you a good plan of action and almost always provide negative effects.
223. SEO TIP:
The Lighthouse 'SEO audit' score means almost nothing. You can get 100 points and still run into major technical problems with your site. The Lighthouse audit just looks at that page and does so without any context about the word you want to rank for or your business.
224. SEO TIP:
A big announcement was made from Google. If you have a featured result ('position 0' result), that page will no longer be ranked on page 1 of search results. So if you see some big shifts / drops, that might be the reason!
225. SEO TIP:
Do you want to get rid of your featured snippet so that it appears in 'normal' results, but worry about where you will rank if you remove the snippet? You can find out! If you're ranking a snippet, you can add the & num = 9 parameter to the end of your Google search to remove it and show you where to rank without it! If you're ranking well, you can add the nosnippet tag to that page to stop Google from showing a featured snippet.
226. SEO TIP:
Google doesn't "favor" long content. To be a little more specific: Long content is more likely to have better content and rank better, but the actual word count doesn't matter. This means that goals like "this page should be 500 words" or "this article should be 1,000" are completely meaningless. There is no logical reason why word count is a ranking factor. Google has told us in many cases, especially word count is not a ranking factor - any decent SEO expert should tell you the same. If your SEO expert tells you that word count is important, be sure to fire them out with an email of at least 500 words.
227. SEO TIP:
Automated 'free' SEO audits are completely free because they offer very, very little value. It's like an architect showing you the blueprints of a building. All the information is there, but with that information you're not going to try to build your own house, will you? Having an SEO expert look at your site will get results with tools like this, in the context of your business, with your verification - your implementation plan!
228. SEO TIP:
Google has launched a new uninstaller tool in Google Search Console. This tool does three things (1) let you temporarily hide URLs from showing in Google search, (2) show which content is not on Google because it is "old content", and (3) shows which of your URLs are filtered through Google's Safe Search adult filter. Link: https://www.google.com/webmasters/tools/removals?pli=1
229. SEO TIP:
Google uses approved DMCA transactions in its ranking algorithm. This could be one more reason to report competitors who are copying you. DMCA link: https://www.google.com/webmasters/tools/dmca-dashboard
230. SEO TIP:
The URL Removal Tool in Google Search Console doesn't actually do what it's written on. It only temporarily hides results from Google search results. This means that if you want to permanently remove a result from Google, you need to mark that page as "noindex".
231. SEO TIP:
Google will tend to "like" your site for certain topics. Therefore, when you set up keyword tracking, it is a good idea to use the tagging system found on most of these platforms as it will allow you to separate ranking data based on those topics and track performance for opportunities.
232. SEO TIP:
If you want a rough understanding of how Google is currently viewing the content of other sites, you can use the cache: command when searching. Try it: cache: alan.com/your-page-url/ and you will see an image of how Google handles the site. If you see a large amount of content or a lack of navigation, it might have an issue! Note: Google has specific tools for this within GSC for your own site.
233. SEO TIP:
Links are important, and you can easily get links by using a tool like Majestic to find broken inbound links. This means sites linking to you, currently going to broken pages. You can have them update the link (where it needs to go) or just set up a 301 redirect. To do this, log into Majestic, enter your domain and then go to Pages> Crawl Status> 404 and you will get the full list of broken inbound links!
234. SEO TIP:
The advantage of a 302 (temporary) redirect is that they keep the redirected URL in Google's index. This can make things a lot easier if you plan to change it again soon and don't have to set up multiple redirects.
235. SEO TIP:
When getting an SEO site audit, generally, the larger the site, the more value technical fixes provide - and the smaller the site, the more value usually content recommendations are.
236. SEO TIP:
It's certainly possible to violate Google's webmaster guidelines and trick your site into ranking your site better than it deserves. However, all black hat SEO methods are temporary.
237. SEO TIP:
Always use multiple tools to validate data during the SEO audit.
238. SEO TIP:
Google now hints at "rel = nofollow", meaning it can choose to ignore nofollow elements on external sites as if their PageRank were passing links!
239. SEO TIP:
Links at the end of pages marked as 'noindex' will be treated as 'nofollow' links.
240. SEO TIP:
Optimizing images for e-commerce sites is often overlooked. Many people start the purchasing process by browsing Google Images instead of the main search. This combined with the product schema now showing up on some Google Images - there's a huge opportunity there for most retailers.
241. SEO TIP:
If you are redirecting old URLs with links (for example, from a site migration), if you are unable to update the source link, you need to keep those redirects in place, don't delete them!
242. SEO TIP:
Internal link optimization is especially important on large sites. Sitebulb includes a new set of features to do some great in-depth analysis on internal links. Normally, this is a very demanding job!
243. SEO TIP:
Google started showing PDF thumbnails in search. If you have a lot of PDF content, it's more important than ever to start tracking interactions as click-through rates will increase.
244. SEO TIP:
I recommend always having an external XML sitemap as it provides an easily audible list of indexable / canonical URLs. This makes it much easier to spot when fake URLs are indexed or located and getting traffic.
245. SEO TIP:
Extremely important for local restaurant / cafe type businesses, so please share them! Google My Business temporarily changed its policy on business names. You can add "delivery available" or "takeaway available" to the business name.
246. SEO TIP:
While browsing a site that does not contain javascript, you may see significant opportunities and issues with internal links. For example, "recommended products" may be supported by Javascript, so these important deep links may not be displayed immediately by browsers; this means that subsequent pages will not rank as well as they could.
247. SEO TIP:
Getting an overview of how your competitors rank and what they're doing for SEO can be invaluable. One of SEMrush's sales hooks allows you to generate this report now for free. Link: https://www.semrush.com/lp/competitor-overview-report
248. SEO TIP:
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256. SEO TIP:
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258. SEO TIP:
If you use a sitemap to implement your hreflangs, you also get to reference each of them yourself within hreflangs! Documents: https://support.google.com/webmasters/answer/189077?hl=en
259. SEO TIP:
You will hear many SEO workers talking about EAT (Expertise, Authority, Trust) and ranking websites. To be clear, "EAT" is not a ranking factor. It's a concept that combines many different metrics and factors to measure things. For example, old-fashioned links to your website can contribute to EAT. This is a useful concept but actually nothing new. Note also that the way Google decides how to measure EAT will improve over time.
260. SEO TIP:
You can use Screaming Frog to verify the structured data you have added by Javascript by enabling JS rendering (Config> Spider> Rendering) and then checking 'Google Verification' in Spider Configuration.
261. SEO TIP:
Remember that people are talking about "Google's algorithm", it's not just a giant algorithm. It consists of many different algorithms, some basic, some not, some are implemented at the end of Google, some are implemented during the full search.
262. SEO TIP:
How long should you leave the redirects in place? Google's official reply is "as long as possible" - at least a year. If possible forever.
263. SEO TIP:
Having an HSTS-enabled site means browsers won't try and access the non-https version, you'll only see a "307" redirect (this is not an actual server redirect). This can be misleading if you are trying to diagnose problems. You can use Screaming Frog to test what is behind 307 redirects by disabling the "Respect for HSTS" policy in Configuration> Spider> Advanced.
264. SEO TIP:
Google does not use Google Analytics data to index or rank your website. No, they don't use the "bounce rate" as a ranking factor. If people say so, it's just their own crazy theory.
265. SEO TIP:
The effect of a "ranking factor" can vary greatly by time of year, industry or niche. Don't assume that what works well for others will necessarily turn out to be a success for your website.
266. SEO TIP:
Googlebot's default timeout = 180 seconds.
267. SEO TIP:
Descriptive anchor text used internally on your site is not only good for users, but it really helps search engines understand how to rank pages, its impact on large sites is particularly pronounced. Sitebulb has a new "Link Explorer tool" that allows you to easily view and manage internal link text.
268. SEO TIP:
The most reliable way to get an overview of your site's index coverage is to use the Google Search Console and look at Scope -> Valid. The Site: command can show a wide variety of results, and it will also show pages that aren't actually in Google's index.
269. SEO TIP:
Google scores pages for both "query independent" and "query-dependent signals". Examples of standalone queries are: PageRank, language, mobile friendly. Examples linked to the query are: keyword hits, synonyms, promotion.
270. SEO TIP:
While not as powerful as before, an Exact Match Domain Name (EMD) can trigger Google to think of a search term's "navigation" query (that is, the searcher is specifically searching for that site). Because of this, exact match fields tend to still outgrow their weight in terms of ranking.
271. SEO TIP:
While it's nice to have one H1 on a page to be clear on the matter, having more than one H1 in a template won't cause you any SEO issues. There are likely to be other things more valuable to waste your time.
272. SEO TIP:
When linking internally, you should generally try to link to the "canonical" version of a page. If you start linking to non-canonical variants, Google may choose to ignore your canonical tag and start sorting the 'wrong' page.
273. SEO TIP:
Make sure all your important pages are accessible via normal, clickable links. Relying on functions such as combo boxes as the only way to access pages makes it possible for search engines to find them easily or not at all.
274. SEO TIP:
Just because a page is crawled and discovered by Google does not mean it will be indexed and visible in search.
275. SEO TIP:
The 'correct' title tag length is not a string of characters. This is the length required to describe page content in a unique, succinct way.
276. SEO TIP:
When reporting hreflang tags to deal with internationalization, they must be reciprocal. This means that if the English version of a page says "German version is here", that German version must also have a tag referring to the English version. If the relationship is not mutual, the hreflang tag will be ignored.
277. SEO TIP:
The Largest Rich Content Painting (LCP) is a new metric in the Lighthouse performance report. During page load, the primary - or "largest" - marks the point when content is loaded and visible to the user. LCP is an essential complement to First Contentful Paint (FCP), which only captures the beginning of the loading experience. The LCP provides a signal to developers how quickly a user can actually view the content of a page. An LCP score of less than 2.5 seconds is considered "Good".
278. SEO TIP:
Your CSS can affect how much PageRank goes through a link.
279. SEO TIP:
Google places many SERP verticals (images, news, etc.) based on how searchers understand their purpose. In my experience, how high Google ranks "People Also Asked" results will give you a good indication of the breadth of purpose in a query. For queries with "People Also Asked" questions at the top, this means Google is trying to clarify the purpose. If you're trying to rank for these terms, this should be reflected in your content.
280. SEO TIP:
If your site has a built-in search bar, this could be the golden rule to determine if you need to change your keyword targeting or create more pages. See what people are searching for and make sure you have pages optimized for this purpose.
281. SEO TIP:
By using 410 instead of 404, you speed up the indexing process of the page. The difference between the 404 and 410 status code is that 404 means "Not Found" while 410 means "Gone". The signal sent by 410 "Gitti" is much stronger for search engines and makes it clear that you deliberately removed the URL. That's why they index faster.
282. SEO TIP:
Svg format is supported in Schema for things like LocalBusiness Image :-).
:-).283. SEO TIP:
If you want Google to quickly index a change to a page, such as an optimized title or fixing an error, you can use Google Search Console. Go to URL Inspection -> Enter URL -> Request Indexing and you will be queued for a visit from Google ASAP!
284. SEO TIP:
PPC and SEO must work together in many ways. If you have PPC data, use it for your SEO efforts! Buying traffic for keywords can be of great benefit, allowing you to "discover" them and see if they are converting only to see if they are converting for you, before you put great effort into putting them in order!
285. SEO TIP:
CLS is the "Cumulative Layout Change" and is a metric Google has chosen to measure good user experience. CLS measures how much a page "moves" while loading. We all see it, click something while a page is loading and then it suddenly moves! In 2021, the CLS will be included as a ranking factor - meaning if your site does that, it will negatively impact your ranking.
286. SEO TIP:
In cases where you have the same content on two different URLs and the different URL does not serve a purpose (for example, it is not a sorting or filtering parameter), you should use a 301 redirect, not a canonical tag, to combine them. For example, if you have both a www and non-www version of your site, choose one and use a 301 permanent redirect to it.
287. SEO TIP:
In Magento, the "Auto Redirect to Base URL" option will automatically redirect users to your base URL (for example, www to non-www) - but! The default redirect setup is 302 (temporary) redirect, be sure to change the value to 301 (permanent) redirect!
288. SEO TIP:
If you are dealing with a large site, trying to manually optimize titles and meta descriptions will be inefficient and will result in low returns for your efforts.
289. SEO TIP:
It can be difficult to get hreflang tags right. If you are using in-page hreflang tags, you can control them with Screaming Frog by selecting 'Scan' and 'Save' Hreflang under 'Configuration> Spider> Crawl'. This will help you quickly identify where you are having trouble!
290. SEO TIP:
Now Google directly links to snippets of text in featured snippets, it is possible to set up tracking in Google Analytics to see if the clicks are coming from FS and where they go on the page!
291. SEO TIP:
Keyword Difficulty (KD) is a proprietary metric calculated differently by many different tool vendors, so be very careful if you are going to make any decisions based on this metric! For example, it is a great example that SEMrush and Ahrefs can rate the same keyword as "Very Hard" and "Very Easy".
292. SEO TIP:
Google indexes and sorts the hidden content just like in accordion tabs. The only difference is that content that is immediately hidden when a page loads is not displayed in snippets by Google. Google would specifically tell us that content hidden behind things like tabs will be de-valued because logic "can't be that important" if it is immediately hidden from the user. Since Google mobile first updated, they have made it clear that this is no longer the case. In a world that prioritizes mobile devices, Google is "aware that screen spaces are important" - that means the best user experiences will sometimes include content that was hidden in the first case. Despite this, the legend stuck - even in April this year, John Mueller was working hard to eradicate it. Google, April 2020 'https://www.searchenginejournal.com/googles-mueller-on-myth-of-hidden-tab-content/358724/
293. SEO TIP:
As long as your code is running, it doesn't need to be W3C-compliant - it's not a "ranking factor" as you've seen in some checks. To quote Google: "As long as it can be created and the SD extracted: verification is not important."
294. SEO TIP:
Regex (regular expression) is now supported in Google Search Console. This means you can get much faster and more specific data on topics like brand and non-brand search queries.
295. SEO TIP:
Big site? You get more pages indexed with multiple small sitemaps instead of 50k URL sitemaps.
296. SEO TIP:
Note that if you do a manual action for the links, when you "remove" this penalty, you will not revert to the location you were in before. This is because the links you have, which are considered manipulative, need to be removed or reduced. This means trust, popularity, connection equality, whatever you want to call it - it will need to be changed. This is another reason why manipulative link building is not seen as an "investment" like many SEOs.
297. SEO TIP:
Google continues to use "unsupported" Schema types to better understand page content. So if you're adding schema to your page, it's best to do a "full" job rather than using the list of schemas Google can generate a custom result.
298. SEO TIP:
Don't reject connections as they have Low Domain Authority (DA) or Trust Flow (TF) etc.
299. SEO TIP:
Using an estimated overall "clickthrough rate" is not so useful because, depending on the search intent and therefore the SERP pattern, CTR for the 1st position on Google will vary between 13.7% and 46.9% * based on the study by SISTRIX.
300. SEO TIP:
If you are building a new site, you should involve SEO experts from the beginning. You can get a lot of additional value from mitigating potential problems (prevention is cheaper than treating) and spotting additional opportunities like things you didn't consider from schema or keyword research. SEO is not something you "do in the end", it's a continuous process.
301. SEO TIP:
It is important to recognize that all link building carries some kind of risk. The only way to guarantee links is by placing or paying them at risk of breaking Google's rules - or, at the other end of the scale, by creating content and providing outreach, which is not a guarantee of linking to you. , so you risk wasting time and effort, no guarantees in marketing!
302. SEO TIP:
Google Web Stories is a form of AMP, another way to explore to get more search traffic. If you are running a Wordpress site, Google recently released an official plugin to help you do them. Google Web Stories: https://developers.google.com/search/docs/guides/enable-web-stories
303. SEO TIP:
There is more or less "trust" in any TLD you buy. For example, a .UK domain is no more "trusted" by Google than a .TK domain *. Yes, some domains are mostly used for spam (and it could be a detection issue) but you are starting out on an algorithmically even basis. * I'm talking about a concept of trust, ignoring the fact that ccTLDs, for example, may have an advantage over gTLDs for geographic reasons.
304. SEO TIP:
The 'News' filter, now available in Google Search Console, will only report clicks on the "News" tab of Google Search. It does not report on news clicks on "All" (Top Stories) results.
305. SEO TIP:
You can use Google's Indexing API to "notify Google directly when pages are added or removed. This can provide higher quality user traffic by allowing Google to schedule pages for a new crawl." Google says to use this only for Business Ads / Flow pages, but it actually works on any page. More info: https://developers.google.com/search/apis/indexing-api/v3/quickstart
306. SEO TIP:
You can increase your CLS score on endless load pages by removing any footers with content that continues to be pushed down. If you think about it, users won't be able to access this anyway so it probably pisses them off!
307. SEO TIP:
Page speed is not a huge ranking factor at the moment. Page speed is very important for many other reasons, but you won't lose rankings directly because it takes 3 seconds sometimes 5 seconds for a page to load.
308. SEO TIP:
If you need to merge or manipulate URLs, including pages that rank or show things like featured snippets, it's always a good idea to get an exact copy of the paragraphs when setting up the redirect to try and maintain those locations.
309. SEO TIP:
It is possible to offer different web experiences according to user agents, so if your site has certain issues with bots, you can offer a "bot friendly" version to Google, Facebook and the like.
310. SEO TIP:
Most automated SEO audit tools return "duplicate content" issues for URLs that use hreflang tags correctly. For example, if you have nearly identical pages for an English (UK) and English (AU) page that use hreflang tags correctly, you don't need to worry about "duplicate content". One of the many examples where automated tools can give false positives!
311. SEO TIP:
When live streaming a new site, make sure your noindex tags and robots dot txt allow both crawling and indexing with a quick crawl, otherwise it won't be a great start for site launch!
312. SEO TIP:
"Crawl budget" is a concept that refers to the number of pages Google can crawl on your website. This is normally something that only sites with a large number of pages should worry about - but if you have a site with hundreds of thousands of pages, it's often helpful to consider optimizing where to post robots.
313. SEO TIP:
If you're browsing with Screaming Frog, it's a good idea to do at least one of these with the Spider set to "HTML only". This will give you a much closer view of what Googlebot sees when looking at these pages before they were created by Caffeine. The option is in Configuration> Spider> Rendering.
314. SEO TIP:
W3C verification is not a ranking factor. If you're being told to look at the "for SEO" W3C verification, it should be a red flag. W3C validation is useful for avoiding errors - and of course, if your HTML is completely corrupted this can cause problems, but strict validation itself won't affect rankings.
315. SEO TIP:
Fetch and Build is a much better way to see how search engines understand your pages rather than relying on cache commands. If you want to fetch and render a page for which you do not have Google Search Console access, Sitebulb has a single page Fetch and Build tool which is a really quick way to control how a page looks to a search engine.
316. SEO TIP:
Setting up separate properties in Google Search Console is really useful if you are running multiple locales on subfolders. This provides a super fast way to get insights into that particular locale without having to worry about filtering the data - a huge time saver!
317. SEO TIP:
Rank fluctuations are normal. Even if nothing changes on a site, you can see positions go up and down several points weekly or even daily. There are lots of moving parts, thousands of algorithm fixes throughout the year, changes in the link graph powering you and your competitors' sites, competitors changing things. Do not be too quick to assign action or inertia to these small changes. The big changes or trends you may see over the months are things you need to take action on.
318. SEO TIP:
Don't worry if you see different rankings for the same search term on two different computers. It is possible to see the same site ranking in two different locations, even if they are the same computer, location, IP, time, logged in (or not). Google's infrastructure for delivering results is vast, variable, and there is no single instance of the "index" - it's just a norm where everything is in sync.
319. SEO TIP:
Based on Web Core Vitals, which we know will be a direct ranking factor in 2021, Google Chrome 85 will start marking "fast" pages in user interfaces if the page provides a good experience based on Web Core Vitals. Chromium blog announcement: https://blog.chromium.org/2020/08/highlighting-great-user-experiences-on.html
320. SEO TIP:
Your sitemap should not contain links to 301/302 redirecting pages, non-canonical pages, or pages that you do not want to be crawled or indexed (such as robotstxt excluded or noindex tagged).
321. SEO TIP:
If you need to quickly add the schema, can't access the codebase, your CMS doesn't support the type you're looking for, or you have some other problem, it's possible to add a JSON-LD schema via Google Tag Manager.
322. SEO TIP:
Even if structured data does not give you a rich result, it will help search engines understand the page better.
323. SEO TIP:
Adding a blog post to 2 or more categories "does not provide you with duplicate content. Most content management systems (such as Wordpress) allow you to create blog posts with a URL that is independent of their category, or at least set a" primary "category. means it has only 1 accessible URL regardless of category Single URL = no duplicate content.
324. SEO TIP:
When writing content, it sometimes works to reformulate headlines as questions rather than relying on the user to "flow" the content to understand the content. This allows segments of information to be independent, easy to crawl, and often reflects how people express their search terms, which means you're more likely to get a featured snippet result. (This is also supported by SEMrush's Featured Snippet study, which finds Q&A sections that manage to enter snippets regularly)
325. SEO TIP:
You can't always determine what the best form of content is by what Google is showing right now, you should use common sense! We saw that companies decided not to create video content because Google wasn't showing video results for search terms, it just got their competitors to do it, and then it got those top positions. Just because Google results are not shown in a specific format doesn't always mean that the correct content in that format can mean not available. Video is definitely a format where there are still many opportunities to grab it on many SERPs.
326. SEO TIP:
Getting a 'green light' on Yoast doesn't equal SEO success, whether it's getting 100% Site Points on SEMrush or whatever tools you use. Do not use them as metrics, but to help you uncover blind spots and add something to your prioritization plan
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